Adventures in Advertising 1 (with links!)

So earlier today I purchased a stick of Old Spice Original Scent Deodorant and Antiperspirant (ladies...).  I did this because I don't want to smell like a butthole.  An admirable goal, I think.  And I purchased Old Spice because it makes me smell like a man.  Plus I enjoy rewarding solid advertising.  It's why I prefer Burger King over McDonalds, Geico over Geico, and Surge over any other soda that has ever been produced.

But on my stick of deodorant, there was a sticker that caught me off guard: "New look coming soon."

Oh yeah?  Well, shit, why did I spend $4 on this crappy old packaging? I'm better off rubbing lye on my pits.  Who buys deodorant based on the promise of packaging?  I understand packaging matters.  It's why I buy the cereal I do.  Hell, in the past it's why I bought the deodorant and shampoo and mouthwash I did.  That one aisle in CVS is teaming with cool and extreme logos that make me feel cooler when I spend money on them.  But nobody goes in thinking, "You know, I'm hoping that Head and Shoulders updates their logo...the little pseudo-watery swoosh just isn't doing it for me. Sweet pork rinds they have! Give me 40!"  And certainly nobody goes in saying, "I refuse to buy a product with which I'm familiar unless I'm promised a logo upgrade in the near future.  If that doesn't happen I'm burning this Rite Aid down."  I'm by no means offended by this, it's just puzzling.

Come on, Old Spice. You're better than that.